The retail industry is at the center of a dramatic shift in the way consumers shop and interact with their retailers. After hundreds of years of customers “going to the store,” the store is now, more and more, coming to the customer. Customers, using digital tools and channels, have broken down the retail wall. Today, they demand that retailers be wherever they are: at home, at work, travelling, even just waiting in line.
It’s a whole New Game. New channels reach to web, device, store and beyond. New tools deliver highly personal experiences (online and offline) to customers, and then instantly measure and improve those experiences. New devices in customers’ hands expand product presentation. It’s a constantly changing game as well: customers will always demand even better experiences. The Rules of Retail have changed too. These New Rules bring new opportunities for the retail industry— opportunities that might themselves become game changers. More and more, innovative retailers—using brilliant strategies, advanced technologies, best practices, and operational excellence—grow revenue by delivering, satisfying buying experiences wherever their customers are and whenever they want to buy. Our innovative business solutions, and comprehensive portfolio of offerings, help retailers use these rules to guide them.